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Haagen-Dazs

Type

Subsidiary

Founded

Bronx, New York (1961)

Headquarters

Oakland, California, U.S.

Key People

Reuben and Rose Mattus

Industry

Retail

Products

Ice cream

Revenue

General Mills

Parents

General Mills

Websites

http://www.haagen-dazs.com/

Haagen-Dazs is a brand of ice cream, established by Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. It started with only three ice cream flavors: vanilla, chocolate and coffee, the company opened its first retail store in Brooklyn, NY in 1976 and then offered franchises throughout the United States and 54 other countries around the world. Haagen-Dazs produces ice cream, ice cream bars, ice cream cakes, sorbet and frozen yogurt.

Haagen-Dazs was bought by Pillsbury in 1983. General Mills bought Pillsbury in 2001. However, in the United States and Canada, Haagen-Dazs products are produced by Nestle subsidiary Dreyer's, which acquired the rights as part of the General Mills-Pillsbury deal.