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Welcome to IceCreamPark. com, this is a wonderful online resource that tells you everything about the world of Ice Creams. This is a must site for those who are interested in Ice Creams. It is interesting to know that Ice-cream was originally called as 'Iced Cream ' which a frozen dessert made out of cow's milk and cream (dairy products) with combinations of sweeteners like sugar, honey and other flavorings.

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Wall's ice cream

Wall's is the ice cream brand name of Unilever's Heartbrand ice cream business, used originally in the United Kingdom and also currently in Hong Kong, China, India , I , Qatar, Saudi Arabia, Singapore, Thailand, United Arab Emirates and Vietnam.

History

Wall's (Ice Cream) Ltd is the name of the company that for many years, as an independent and then as a Unilever subsidiary, made and marketed the Wall's brand of ice cream in the UK. Originally an independent British meat producer, Thomas Wall and Son Ltd

reputedly considered manufacturing ice cream in 1913 to fill in the seasonal downturn in sales of meat pies and sausages in the summer months, but the advent of the First World War prevented this. Wall's was acquired by MacFisheries in 1920 and then (1922) by Lever Brothers Ltd.

Ice cream production commenced in 1922 at a factory in Acton, London. As ice cream grew in significance, Unilever split the company into two, T Wall and Son (Ice Cream) Ltd and T Wall and Son (Meats) Ltd, selling off the meat company in 1994. In 1959, Wall's doubled capacity by opening a purpose built ice cream factory at Gloucester, England. In 1981 Unilever merged T Wall and Son (Ice Cream) Ltd with Birds Eye Foods Ltd to form Birds Eye Wall's Ltd. Following a review of production facilities, the Gloucester factory was expanded and updated, and the Acton factory was closed . Unilever continues to use the brand for ice cream in the UK

Whilst remaining the market leader in the UK in impulse hand held products such as Cornetto and Magnum, and creative in-home products such as Viennetta, the Wall's brand faces severe competition from the major supermarket ice cream brands and to a lesser extent from Nestle's ice cream and ice lollies (absorbing the Rowntree's and Lyons Maid brands), and Mars spin-off ice cream products

Wall's was introduced in Pakistan at the start of 1995. Soon after its launching Lever Brothers purchased all assets of Polka Ice Cream, the only large competitor in Pakistan to Wall's ice cream.