Butterfinger ice cream is a name of candy ice cream bar made by the company Nestlé. It has firm, orange-colored center that normally tastes like peanut butter and crumbles when eaten, surrounded by a fresh chocolate coating. It is similar to the Australian Violet Crumble candy bar.
Butterfinger ice cream was invented by the Curtiss Candy Company of the city Chicago in 1923. The company had held a public contest to choose the name of the candy bar. The name is a slang term used to describe the clumsy person, often in sporting events to describe an athlete who can't hold onto a ball. As an early publicity stunt and marketing ploy, the company dropped Butterfinger and also Baby Ruth candy bars from airplanes in cities across the United States which helped increase its popularity.
One of the slogans currently used by them to advertise the candy bar is "Break out of the ordinary". Prior to that, Bart Simpson and also other characters from The Simpson’s appeared in numerous advertisements for this product from 1990 until 2001, with the slogan "Nobody better laid a finger on my Butterfinger".
Butterfinger was withdrawn from German shops due to a consumer rejection when it was one of the first products which was labeled as containing genetically modified ingredients (from corn).
In the year 2004, a variant of Butterfinger, known as Butterfinger Crisp has appeared in the North American market. It is also consists of reguslar Butterfinger with a wafer center section.. It has a firm, orange-colored ice cream center that tastes like peanut butter and crumbles when eaten, surrounded by the chocolate coating with crispety-crunchety peanut-buttery Butterfinger bits.