European teenagers are invited to study about business by organization an ice cream stand on their mobile phone.

Milan's Boccioni University has launched an organization simulation for mobile phones based around organization an ice cream stand. It aims to promote entrepreneurial skills by requiring users to learn about equilibrium sheets, competition, and business basics such as demand and supply.

The game, which is set in Milan, has three basic stages: choosing the location of the stand and setting it up with staff and goods; watching customers respond to the stand as it is set up; and lastly, examining the financial results of the day and making strategic changes as a result. Players could send in their results to an Ice Cream Stock Exchange to see how well they fare against others.

To play, gamers must list at the game's Web site and wait for a download text. There is no cost other than the mobile operator's charge for downloading.

"With ICE we want to have a first, relaxed and funny contact with young European people feeling a call to economic and entrepreneurial activity," said Angelo Provasoli, Boccioni University rector.