Tuesday, July 18, 2006
"Age does not diminish the extreme disappointment of having a scoop of ice cream fall from the cone," said American humorist Jim Fiebig. And in the Middle East, where temperatures soar above those enjoyed by most Americans, this sense of displeasure is perhaps magnified.
But with the ice cream sector practicing growth of some 5% a year in the GCC, the market is ever more geared towards satisfying a growing appetite for numerous types of ice cream across the region.
The region's biggest market for ice cream, Saudi Arabia, was value about SR 1 billion (US $266 million) across sales of about 61 million liters in 2005, according to Euro monitor International, a UK-based research organization. "Strong domestic demand is stimulated by the year round hot climate and an abundance of locally produced milk in the country," said Utku Tansel, Euro monitor International’s research analyst for Turkey and Saudi Arabia.
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by kanth @ 2:51 AM
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