Wednesday, July 12, 2006
Swiss food maker Nestle has launched the premium ice cream brand Move-n-pick on the Chinese market, where it says it sees mounting demand for sumptuousness food products.
The product, to be dispersed at first in top hotels and restaurants in Shanghai, would cost 46 Yuan for a single serve pot, considerably higher than the cost of ice cream sold in most Chinese retail outlets, which could be as low as 3 Yuan.
However Nestle says it plans to ante out a position as a leader in China's 'super-premium' ice cream market.
"With the rapidly expanding foodservice and retail sectors and the increasing demand for premium food products by Chinese consumers, we believe that the super-premium ice cream category offers a significant long-term business opportunity for Movenpick," said Ken Donaldson, head of the group's ice cream business in China.
"There are many consumers, especially in Shanghai and other major metropolitan areas, that are willing to pay more for top quality ice cream," he added.
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by kanth @ 1:36 AM
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