Thursday, February 15, 2007
BEIJING - After a chilly 2006 for home companies, China's ice cream industry is hoping to see more consolidation for rising costs of raw materials and augmenting competition, though in general growth needs to be continued.
Companies in the sector are hoping to concentrate on product innovation and wiser marketing.
Last year the home ice cream industry entered a period when huge brands from home and overseas including Yili, Mengniu, Nestle and as well Wall's rose to chief positions by using the advantages in capital, advanced technology, management and marketing.
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