Tuesday, June 19, 2007
Nestle Ice Cream Romania, the head of the home ice cream market, is scrutinising the market for gaining opportunities and by now has its eye as well on two smaller competitors. We are at present examining two Romanian producers," Dimitris Zogopoulos, marketing manager of Nestle Ice Cream Romania, told ZF.
He believes small ice cream makers on the home market could go away if they do not invest in their businesses, among increased competition. The Romanian ice cream market is currently divided among Nestle Ice Cream and Napolact (a company in the Friesland Foods group) and other smaller domestic companies that hold same market shares, of 10 to 15%.
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