Friday, July 27, 2007
Citigroup Inc. would have an ice cream truck in Boston coming Thursday and Saturday to encourage its new mobile payment service.
Citi lately partnered with Obopay Inc., a mobile payment service company founded in California, to open a new service, which would permit customers to make monetary transactions and keep track of their Citi accounts via any cell phone through any carrier. The truck that would give away ice cream for free, is ready with computers that customers could use to sign up for the mobile service.
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