Wednesday, April 29, 2009
Braum's Ice Cream and Dairy Stores is a family-owned and operated chain of fast-food restaurants and grocery stores based in Oklahoma City, Oklahoma. It currently has locations in Oklahoma and in parts of Texas, Kansas, Arkansas, and Missouri. As of 2007, there were approximately 280 stores in operation.
The restaurants serve ice cream, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.
Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 kmĀ²), as well as its flagship family dairy farm in Tuttle, Oklahoma. Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.
In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile radius of the home farm in Tuttle.
The restaurants serve ice cream, hamburgers, sandwiches, salads and breakfast items. Stores also include a grocery section featuring dairy products, baked goods, beverages, frozen entrees, meats and produce.
Braum's is noteworthy for its level of vertical integration. Almost all the food products sold at Braum's are processed or manufactured directly by the company; Braum's owns its own feed mill, dairy herd, dairy processing plant, bakery, stores and delivery trucks. It also owns eight farms and ranches with a total area of 40,000 acres (160 kmĀ²), as well as its flagship family dairy farm in Tuttle, Oklahoma. Braum's describes itself as the only major ice cream maker to still milk its own cows. They also produce the packaging used for their dairy products.
In order to maintain the freshness of its products, the company does not open stores outside of a 300-mile radius of the home farm in Tuttle.
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