Wednesday, February 24, 2010
The founders of Ben and Jerry's ice cream declare they plan to turn their ice cream totally fair trade.
It comes ten years subsequent to the pair sold the company to corporate giant Unilever, prompting doubts that the brand's championing of social causes may be affected.
They elucidate what the move means for ice cream fans, and reply the all important question - does it still taste the same?
Labels: Ben and Jerry's ice cream
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