Wednesday, March 17, 2010
Magnum, the number one hand-held ice cream brand from Unilever UK, is enduring to build pleasure and drive value within the ice cream category by launching its first gold ice cream on a stick.
Magnum Gold will highlight the brand's pleasure and chocolate credentials, while further positioning Magnum as the 'World's Pleasure Authority'.
Launching in February, Magnum Gold will be supported by a heavyweight £3 million marketing communication plan including a dedicated TV campaign featuring an A list Hollywood brand ambassador.
Magnum Gold will highlight the brand's pleasure and chocolate credentials, while further positioning Magnum as the 'World's Pleasure Authority'.
Launching in February, Magnum Gold will be supported by a heavyweight £3 million marketing communication plan including a dedicated TV campaign featuring an A list Hollywood brand ambassador.
Labels: Gold icecream, Magnum
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by kanth @ 9:57 PM
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