Wall's Cornetto Ice Cream

Cornetto ice cream is another branded frozen, was manufactured by Unilever and marketed throughout the world under various different company names. It is most familiar to British consumers as Walls' Cornetto.

The idea of selling frozen ice cream cones had long been a dream of the ice cream makers, but it wasn't until 1960 that Spica, an Italian ice cream manufacturer based in Naples conquered the problem of the ice cream making the cone go soggy. Spica invented a process, whereby the inside of the waffle cone was then insulated from the ice cream by a layer of oil, sugar and chocolate. Spical registered the name Cornetto in 1961. Initial sales were poor, but in 1977 Unilever bought out Spica and also began a mass-marketing campaign thought Europe. It is now one of the most popular ice creams in the world.

The brand was marked by a successful advertising campaign which placed the Italian song O Sole Mio into the variety of stereotypical Italian locations and situations. The song changed the words to:

Just one Cornetto,
Give it to me,
Delicious ice-cream, from Italy,
Vanilla and chocolate treat,
Give me Cornetto,
From Walls' ice cream.

Now to a sizable number of British consumers the alternative lyrics are more famous than the original. The adverts ran for ten years during the 1980's and 1990's.

The product is available in a variety of flavors’ including Strawberry, Mint Chocolate and Nut.