Cream -> Ice
Cream Varieties -> Wall's Cornetto
Wall's Cornetto Ice Cream
ice cream is another branded frozen
ice cream cone, was manufactured by Unilever and marketed
throughout the world under various different company names.
It is most familiar to British consumers as Walls' Cornetto.
The idea of selling
frozen ice cream cones had
long been a dream of the ice cream makers,
but it wasn't until 1960 that Spica, an Italian ice cream
manufacturer based in Naples conquered the problem of the
ice cream making the cone go soggy. Spica invented a process,
whereby the inside of the waffle cone was then insulated from
cream by a layer of oil, sugar and chocolate.
Spical registered the name Cornetto in 1961. Initial sales
were poor, but in 1977 Unilever bought out Spica and also
began a mass-marketing campaign thought Europe. It is now
one of the most popular ice creams in the world.
The brand was marked by a
successful advertising campaign which placed the Italian song
O Sole Mio into the variety of stereotypical Italian locations
and situations. The song changed the words to:
Just one Cornetto,
Give it to me,
Delicious ice-cream, from Italy,
Vanilla and chocolate treat,
Give me Cornetto,
From Walls' ice cream.
Now to a sizable number of
British consumers the alternative lyrics are more famous than
the original. The adverts ran for ten years during the 1980's
The product is available in
a variety of flavors’ including Strawberry, Mint Chocolate